Asia focused offshore Retail FX and CFDs broker Culture Capital has announced that it has signed with Paris Saint-Germain (PSG) to become an official partner of the club.

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The deal – Culture Capital’s first sports sponsorship – confirms the platform as the French reigning and 12-time champion’s exclusive Asian Online Forex and Trading Partner. PSG stated that this exclusive partnership, which is set to run until the 2025/2026 season, aims to significantly increase the club’s presence in Asia.

Facilitated by sports marketing agency SportQuake, the agreement sees Culture Capital work with the Ligue 1 club to bring quick and easy access to a wide range of financial trading services to PSG supporters in Asia and football fans around the globe.

Culture Capital will be provided with a range of marketing assets, including the use of PSG IP and virtual LED, along with market-leading club hospitality and matchday sponsorship packages to drive acquisition and leverage engagement opportunities.

Nicola Ibbetson, PSG Global Partnerships Director said,

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“We are delighted to welcome Culture Capital as one of our partners in Asia. Their growth and ambition make them a natural ally for Paris Saint-Germain, and we are convinced that this collaboration will further strengthen our bond with our supporters throughout Asia. This partnership is a perfect illustration of our desire to associate our brand with companies that are focused on innovation.”

Benjamin Shin, CEO of Culture Capital said,

“We are thrilled to start our sports sponsorship journey by partnering with an iconic brand in Paris Saint-Germain.

“PSG’s strong Asian fan base provides us with an excellent foundation to grow brand visibility and engagement. We are excited to bring our trading expertise to the fans of PSG and beyond, delivering the opportunity for them to connect with our brand and the world of online trading.

“Our vision is to become a global forex company that delivers the finest financial services thanks to a team of world-class financial professionals and highly skilled talent.

“Our shared commitment to excellence and innovation will be the foundation of this exciting new partnership. Together, we will explore synergies and innovative ways to connect with fans in Asia and around the globe.”

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Matt House, CEO of SportQuake said:

“For over a decade we have been connecting brands around the globe with the premier names in sport, helping them to increase brand awareness and build brand trust.

“We are delighted to support Culture Capital in their first venture into sports sponsorship. It marks an important next step in their brand history.

“We believe Paris Saint-Germain’s passionate and growing supporter base across Asia provides the perfect platform for Culture Capital to meet their brand growth objectives.”

Culture Capital is a relatively new (founded 2022) online broker, focusing mainly on clients in the Asia-Pacific region. The company (Culture Capital LLC) reports a Dubai office address on its website, but does not state if or where it is licensed.